Category Archives: Marketing

Marketing can be chaotic and expensive.

Loving your Listing

How difficult is it to sell your listing in today’s market? Be it a million dollar mansion or ‘just’ a one in a million condo…you want to sell it, and sell it fast if you may. However, to make things happen…there are many hurdles to clear–and you just have to love that listing!

I dare you to click that LISTING tab, and you’ll see one of the cleanest and most well-kept condo in the heart of Santa Ana, California. It’s close to SA Civic Center and is centrally located with access to nearby freeways: 5, 22, 57, 55, or 405 (which means it’s just a short distance from South Coast Plaza). It’s Location, Location, and More! Everyone is welcome, but First-time Homebuyers, this is your chance to have a spacious 3-bedroom/2-bath 1,234 sq. ft. recently remodelled home. It’s ready for you to move-in FAST! STANDARD SALE! Don’t forget to check the pictures under LISTING (tab above).

I’ll let the pictures showcase our precious listing: (ON HOLD FOR APPROXIMATELY 3 WEEKS–as of 9/27/10) and it will be waiting for a special person or family to call it HOME. Home where the heart is–and the family gathers!

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UPDATE: 3/19/2011

This listing finally sold on March 12, 2011. We had gone through a long process…and price changes that I thought we’ll never be able to sell it. Then the last price point for cash buyer worked out, and in 2 weeks we closed escrow. This was an exhausting mental trek that started–of all the date to start our first listing–September 11, 2010! Then barely a week had gone by, and we had to put it on HOLD as the family was coming to stay with the seller.

The projected date to put it back on the market dragged on…December 3, she was ready to restart the MLS! Dead month…luckily, Christmas was there to keep us merry and bright. January came, and we had 2 offers…very interested FHA first-time home buyers. In short, not without problems…appraisal is a killer when you have no room to lower your price without being hit by the contribution to the  buyer’s closing cost. From $225K to $200K–then with offers of $213K and $215K–the seller settled for a price change of $200K for cash buyers. We were a little bit short from the mark, but we made it through!

Originally posted @ https://xzyllar.wordpress.com

 

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$1000 American Express Contest–3rd Quarter

First Team is very supportive of its agents, and the marketing department  provides us with numerous downloadable marketing pieces among others. Here’s the original Q3 AmEx Contest O-Flyers which I modified to cut down on cost when my husband and I distribute them to our Farm area. Cutting down on graphics is always my first target when we print our own flyers such as this one — Q3 AmEx Contest F-Flyers.

Below is the enlarged CONTEST RULES from the original contest flyers for ease of reading and information purposes only, and not meant as any interpretation or deliberate changes in layout or other perceived discrepancies. Note: If it gets too dificult for the color to read, highlight the text with your cursur. I still can’t find a more suitable theme or format.

$1000 American Express Contest Rules:

 1) GENERAL: NO PURCHASE IS NECESSARY. Promotion begins at 12:01 a.m. (PST) on 7/01/2010 and ends at 5:00 p.m. (PST) on 9/30/2010

2) TO ENTER: Print your name, address, city, state, zip code, phone number, and email address on the official Sweepstakes entry form. Mail to the address printed on the entry form. Mail-in entries must be received by 9/30/2010. Sponsor assumes no responsibility for lost, late, misdirected, postage due entries or mail or for any computer, online, telephone, or human error or any technical malfunctions that may occur. All entries become the property of the Sponsor and will not be returned. 

3) PRIZE: (1) Grand Prize: American Express gift card with retail value of $1,000. Odds of winning will depend upon the number of eligible entries received.

 

4) WINNER SELECTION: Winner will be selected in a random drawing on or about 10/04/10 from among all eligible entries received. Decisions of judges are final. Odds of winning will depend upon the number of eligible entries received. 

5)  ELIGIBILITY: This sweepstakes is open only to legal residents of the United States. 18 years of age or older at the time of entry. Void in Puerto Rico and where prohibited by law. Employees of First Team Real Estate and their respective affiliates, parent companies, subsidiaries, promotion, advertising and promotional agencies and immediate family members of each are not eligible to enter.

 6) GENERAL CONDITION: Sweepstakes entrants agree to be bound by the terms of these official rules. The laws of the United States govern this Sweepstakes. All federal, state, and local laws and regulations apply. By entering, participants release and hold harmless sponsor and their respective subsidiaries, affiliates, directors, officers, prize suppliers, employees and/or agents from any and all liability or any injuries, loss or damage of any kind arising from or in connection with this Sweepstakes or acceptance or use of any prize won.

 7) WINNER’S NAME: To receive name of the winner by mail, send a self-addressed stamped envelope to: First Team Real Estate, 3150 Bristol St., Suite 500, Costa Mesa, CA 92626. Requests received after 9/30/2010 will not be fulfilled.

 

Originally posted @ https://xzyllar.wordpress.com

Printing Supplies OnLine

Marketing your business or your service can be challenging, especially if you’re on a budget. Even as basic as flyers, they can still be expensive. Forget going to the copy centers where you would go to grab a copy or 2 for your emergency use. So, for our first try…I defaulted to my inkjet printer. What a lesson to learn! It’s not meant even for just 600 copies back-to-back, no matter how I downgraded to black/white for the back calendar…or make the picture smaller. I didn’t want to count the number of times I went to the store. That first week we finally got our first flyers out to that chosen area we call Our Farm. There’s no way our printer would print right again as it grabs a handful of pages.

Trek to the stores to find a cheaper laser printer. We thought we found one as advertised…only to get to the store and find it out of stock and discontinued. We ended up getting the wireless version, just because Samsung CLX-3175FW still has the cheapest ink toners and the easiest to install. There’s also a price guarantee for a month…not that we rely on it but we hope we’ll get something back. And we did! A week later with the Memorial holiday…they lowered the price, and we got back $149 out of the $399. Luck for once worked! So far, we’re surviving with it…but still expensive.

Trying to find more deals, I searched on line and found a few cheaper once but not enough to convince me when I factor in possible delivery time and shipping. However, a week ago we found a $10 jump in the ink prices at the store, and $40 for all colors is a chunk of money I’m not willing to let go. I went back searching on line for almost half day, and I narrowed down to my top 4 with Amazon and buy.com somewhere up there. When I noticed that Amazon ships from buy.com, I decided to go straight to buy.com–both have free shipping. Of course…being my first time to use a shopping cart on line, I encountered more technical difficulties (or doubts!). Final decision: ship overnight, 2 days, or 5days+? Instant gratification would cost me more, so I opted to wait. Lo and behold! 24 hours later, FedEx unexpectedly came knocking. My husband informed me I must have checked the Express delivery. Did I? Nope! It said $00 for shipping…and it said my order qualifies for next day delivery. Wow, now I’m hooked. Same thing happened today when I ordered the black value pack yesterday…it came at 2pm. Thank goodness I was too cheap to pay for the next day delivery; my ink was delivered next day anyway…or I never would have known!

For now, I’m a happy camper! Cheap happiness…all I can afford for now. Maybe Samsung or buy.com will send me complimentary supply for this, and I’ll be happier.

Originally posted @ https://xzyllar.wordpress.com